One of the most important steps for a marketer is to define and understand their target market. One of the key tools that help marketers with this would be gathering data about products similar to yours and what demographic is interested in said product. Narrowing down on the demographics will help with get a better understanding, so what is another way to do this you ask?
Social Media Analytics
Especially with accounts that are listed as business accounts there’s the ability to see which posts due better and which demographic it does better with. This would help with understanding how the initial sneak peak does with the community and what community it does better with. There’s also the ability to look at the analytics of other business accounts which could help to see similar things.
Surveys
Surveys are a really good way to determine the interests people have in a new product/service. Also, to start the survey you can ask what age group they fit in for example: 18 and younger, 18-26, 26-36, 36-46, 40 n up. This could give a huge understanding of what age range is interested and what their opinions are in your products.
Strategic Marketing Planning 