Author Archives: lexeve1

Reformation is a brand that is ethically and socially sustainable fashion for the environment. Their buildings are all green and LEED-friendly buildings. They keep track of the amounts of CO2 and water saved through production of their clothing. Environmentally friendly brands need to start at the highest pollution causing step, the assembly line/office buildings. ReformationContinue reading “Green for Profit or Green for Environment”

Alexandria Rivera The marketing strategy that is used by Visa is the ability of availability even in their slogan they make it known that they’re easy to use and accepted everywhere. This entices people to use Visa brand cards because they are comforted by the fact that it’s available everywhere. They also make it wellContinue reading “Top Dog Versus Underdog”

In the case study article, what market segments were identified and what segmentation strategies were implemented? The demographic was one of the strongest marketing segmentations put into their plans. They heavily targeted women in order to further expand their profits and sales. This was due to the fact that most of their sales were fromContinue reading “2-1 Blog”

What type of consumer are you? I would say I am an impulse consumer. I buy most of my stuff on impulse when shown a good deal or new stock. Even in my work, which is Nordstrom, I often buy things on impulse due to my discount. This is probably one of the worst consumersContinue reading “Consumer who? Consumer you!”

Marketing objectives are long-term goals that companies make in order to achieve a competitive advantage. In order to do this correctly many people use the SMART approach to marketing objectives. Specific, measurable, achievable, realistic, and time specific. By using this five step process it helps marketers to better narrow down to create a plan. IfContinue reading “Marketing Objectives”

One of the most important steps for a marketer is to define and understand their target market. One of the key tools that help marketers with this would be gathering data about products similar to yours and what demographic is interested in said product. Narrowing down on the demographics will help with get a betterContinue reading “Market Segmentation”

Be yourself; Everyone else is already taken. — Oscar Wilde. This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right. You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click theContinue reading “Introduce Yourself (Example Post)”